Bad Revels
Vegan Fast Food
Bad Revels brand is created on the idea of a fictitious franchise in the restaurant industry, specifically vegan fast food. The design of the Corporate Visual Identity
aims to create an adaptable and dynamic graphic brand, communicating rebellion, provocation and dissatisfaction, adapting the vegan aesthetic to an urban
and activist style.
The project appropriated graphic resources such as graffiti, the stencil technique, photomontage and collage to communicate the identity signs of the brand.
The logo has been designed in modular squares, giving it a lot of freedom when it comes to adapting it to different formats, creating a wide variety of compositions. The monochromatic colour emphasizes the strengths of the form and textures, while the modular square frames have made possible the union between the logo, graphic symbol, and descriptor.
The brand aims to resonate with a youthful audience that values activism, enjoys expressing their views, and actively advocates for animal rights, all while aspiring
for a brighter and vegan future.
